At studio rei, we crafted the Vidres Pavilion (12m x 21m) as a serene, immersive showcase tailored for Vidres India Ceramics, where minimalist beige panels elegantly unfold full-height tile displays, a refined reception, and intimate tables fostering small-group explorations of your innovative glazes and tiles. Central massing rises dynamically with geometric voids that channel soft light to elevated pedestals, inviting top-down views of diverse tile ranges, while interactive screens ignite engaging dialogues amid biophilic greenery softening lounge edges. A dedicated tactile pocket unveils the refined essence of ceramics' textures, harmonizing functionality with spatial poetry. Spanning 252 sqm, this adaptive design transforms exhibitions into profound narratives of material innovation and craft—light orchestration, modular flow, and experiential serenity, all personalized for Vidres' visionary legacy